Don’t settle for consumer rates
The wireless market is skewed toward locking impulse-buying consumers into extra charges and long contracts, but business can bypass this You might be surprised how the mere sight of a new mobile handset motivates fellow business travelers to vent on the subject of their crappy phones and their inattentive, overcharging operators. I’m astonished that Executive Platinum frequent flyers, people who negotiate multimillion-dollar deals, put themselves at the mercy of wireless operators. All it takes for business subscribers to get what they need from wireless operators is to quit acting like a consumers — and start exercising the advantages business buyers enjoy. Clueless consumers can be smacked with a $300-$500 bill each month just by making daytime calls, sending text messages as if they were free, and auditioning ring tones by downloading them. In contrast, business subscriber revenue rises only as more devices are added to an account, and it falls off only if the customer gets unhappy. An unhappy business customer isn’t dissuaded, as consumers (rather foolishly) are, by penalties for early contract termination. A savvy business subscriber will pay to leave a lousy operator, knowing that a competing operator will welcome a shot at a new contract. So don’t… READ MORE